THE CHALLENGE

• To provide a team of 200 Brand Ambassadors to spread the Telstra 4G message throughout Sydney on Launch day
• To source 25 specialist hosts to manage the different pop-up acts happening around the CBD
• To ensure the team fitted a required profile of being healthy, vibrant and energetic so that they could create maximum fun throughout the Sydney CBD and engage consumers to want to know more

THE SOLUTION

• All potential Brand Ambassadors were not only phone screened and interviewed to ensure the correct people were booked, but also 'Personality Tested' online
• A special training video, briefing PowerPoint and online questionnaire were created to ensure all staff had the brand knowledge needed for the day
• Staff were placed in teams and given props to create fun and attention throughout the launch day
• 4 internal Account Managers were flown to Sydney to oversee events and ensure the brief was fulfilled

THE OUTCOME

• 'The Fun has Just Begun' Telstra 4G theme was a major success
• 15,000 free music download cards were distributed
• 200 staff feedback forms on consumers reaction to the day were collected