THE CHALLENGE

• To provide a fresh team of Brand Ambassadors who could accompany the exciting new leverage program being brought to life at the Australian Open
• To provide an experienced Event Manager to successfully oversee both the Wii and DS zones

THE SOLUTION

• Provision of 12 brand appropriate Brand Ambassadors – all agency profiled, interviewed and fully trained
• Use of special interactive zones to leave consumers with a positive impression of the brand
• Giveaway distribution over a 10 day period

THE OUTCOME

• Over 60,000 unique brand interactions achieved each year
• Over 50,000 Wii & DSI trails per year
• Stimulated positive word of mouth