THE CHALLENGE

• To provide Nature Valley with a means of communicating with their consumers and target audience
• To create a marketing tool/platform which would extend on past the end the Nature Valley Roadshow
• To create a database of consumers within the correct demographic
• To virally spread word of the brand through the social media site 'Facebook'

THE SOLUTION

• A clever iPad Survey/Photo opportunity was created
• Through the use of 'green screen' technology consumers could have their photo taken on a surf/snow board which was superimposed onto a wave/mountain
• The photo was then used in a competition where the consumer would leave their details on the custom iPad survey in order to enter. Photos were uploaded to Facebook to drive consumers to the site and display branding through the FB Wall
• The competition was judged by the number of 'likes' the entrant received on their photo

THE OUTCOME

• A database of 10,000 was collected via iPad surveys
• 5,000 consumers were added to the Nature Valley Facebook site
• Competition 'likes' even drove people who were NOT at the events to the page
• An ongoing stream of communication was established ~ resulting in the Nature Valley 'experience' lasting way beyond the end of the Roadshow
• Measurable results meant a real figure could be placed on return-on-investment