THE CHALLENGE

• To provide an interactive platform for consumers to experience the Nature Valley brand
• To distribute 350,000 product samples nationwide
• To leave consumers impressed and excited about the natural quality of Nature Valley Bars
• Data Collection to create an ongoing stream of communication

THE SOLUTION

• Design and build of interactive platform – including Natural Wooden Box, branded vehicle, mobile sampling units and photo opportunities with Facebook upload
• Use of iPads to enter people into FB competition to create communication platform between brand and consumer
• Provision of a team of Brand Ambassadors in each state along the eastern seaboard; plus a national event manager to transport build to each state, manage staff and manage stock

THE OUTCOME

• Over 300,000 bars distributed nationally
• Over 10,000 fans added to social networking site
• Over 2000 images uploaded to social networking site
• Brand representation gained at 6 leading Surf/Snow events around the country