THE CHALLENGE

• To simultaneously provide staff in both metropolitan and regional locations at a variety of venues - from supermarkets to stand alone bottle shops
• To create a team of Brand Ambassadors who would correctly represent the 'Summer & Fun' vibe of the Midori brand
• To ensure staff could properly educate consumers on the product and increase sales in the designated areas
• To manage stock/sampling kit distribution and maintain appropriate stock levels at designated stores to ensure successful sampling sessions over a 4 month period

THE SOLUTION

• A team was carefully selected to ensure client brand requirements were met
• All staff were profiled, cast in front of client and trained prior to activation
• A comprehensive reporting system was set up so staff could easily report back consumer feedback on the activation and taste experience

THE OUTCOME

• Sampling targets were reached
• Sales targets were met - with figures increased across-the-board
• Reports from all venues were collated and provided in a timely manner