THE CHALLENGE

• To work within an experiential platform that is mobile and flexible to target patrons visiting the tennis
• To build a database of potential long-term consumers with the possibility of ongoing communication
• To provide a brand appropriate team of Ambassadors to engage the target market

THE SOLUTION

• Creation of 3 'Complete and Win' Surveys designed to offer an interactive platform, collect data and appeal to the correct target market
• Provision of 10 Brand Ambassadors to represent the Jacobs Creek brand, distribute redemption cards and conduct surveys over a 10 day period
• Giveaway distribution

THE OUTCOME

• Over 50,000 person brand interactions achieved
• Over 500 contacts collected within the correct target demographic
• Generated excitement and brand advocacy