THE CHALLENGE

• To provide an array of staff who could not only represent the brand but also offer a level of service on par with that of fully trained Hyundai sales representatives
• To create an interactive 'motoring' experience for the consumer
• To generate data collection and sales leads over a 10 day period

THE SOLUTION

• Provision of an immaculately presented team including one in-field Manager, 5 Brand Ambassadors and 4 special hosts to man the VIP lounge – all agency profiled, client interviewed and thoroughly trained
• Running of a 'children friendly' driving simulator
• Use of iPads to view microsite and collect data

THE OUTCOME

• Over 50,000 unique brand interactions achieved
• Over 50 test drives booked
• Over 2000 leads generated
• Generated hype, excitement and brand advocacy